ABOUT

SO YEON was established in 2024 by So yeon Kim in Milan, Italy. 

SO YEON is a modern interpretation that captures the contemporary essence of an eclectic wardrobe. The style combines dynamism with an elegant aesthetic "Couture-Sport". It features wearable pieces, youthful multi-wear silhouettes, and designs inspired by retro-futurism. 

Thanks to a creative dialogue with Ferruccio Pozzoni.