"Un albero che ad ogni tempo produce effetti diversi"

Established in 2025 by Korean designer So Yeon Kim,  SO YEON is a Milan-based women's knitwear label offering a modern interpretation that captures the contemporary essence of an eclectic style, where dynamism meets elegant aesthetics.

The concept is based on the "Couture-Sport".  

"Couture-Sport" is a feeling. - A dynamic beauty.

The collection features wearable pieces, youthful multi-wear silhouettes, designed to be worn freely, and to enable modular styling that adapts seamlessly to the rhythm of the day. It is a timelessly interchangeable pieces where each one flows effortlessly across seasons.

Thanks to a creative dialogue with Ferruccio Pozzoni.