"Un albero che ad ogni tempo produce effetti diversi"

SO YEON was born in 2025 from a simple moment - a conversation, a shared energy, the conscious choice to create something light in a complicated time. 

Founded by Korean designer So Yeon Kim, based in Milan, SO YEON is a women's knitwear label that doesn't stem from strategy but from impulse, the desire to build pieces worn with the same naturalness with which they were born. 

The concept is "Couture Sport", a feeling more than a category. A dynamic beauty that doesn't need to be explained. It is lived. 

The collection is built for movement - modular silhouettes, interchangeable pieces, designed to adapt to the rhythm of the body and the day. Each season brings new pieces that speak the same language as those before, available over time, combined freely, without expiration. SO YEON refuses the cycle that demands beginning again every six months. Instead, it builds a living wardrobe that grows without contradicting itself. 

In creative dialogue with Ferruccio Pozzoni.