"A tree that, each time creates new expressions"

Established in September 2024 by So Yeon Kim in Milan, Italy,  SO YEON is a modern interpretation that captures the contemporary essence of an eclectic style - where dynamism meets elegant aesthetic.

The concept is based on the two principles : "Couture-Sport" and "Mix-Match"

"Couture-Sport" is a feeling. - A performing personal master pieces, a dynamic beauty.

"Mix-Match" is to give unlimited possibilities to create eclectic looks by combining the pieces. 

The collection features wearable items, youthful multi-wear silhouettes, and designs inspired by retro-futurism. 

It is a timelessly interchangeable pieces where each one flows seamlessly across seasons.

Thanks to a creative dialogue with Ferruccio Pozzoni.